It Was Never About the Tool
How process makes you adaptable in a fast-moving world
I used to think the right tool would unlock the next level.
If I found just the right app, workflow, or now, AI model, everything would click.
Now, with how fast things are moving—especially in the AI space—I’ve changed my mind.
Tools are temporary. Process is forever.
This hit me hard when I looked back on my podcasting journey.
When I first launched The Business Leadership Podcast, I was deep in the DIY trenches—recording on Skype (yes, Skype) and hacking together a microphone with an H4n recorder. It wasn’t elegant, but it got the job done. I mean, I was chasing audio quality any way I could.
Then Zencastr came along.
A cloud-based tool. It provides high-fidelity and clean audio on both sides. Easy for guests to join. It was a game-changer.
But then, I later jumped to Riverside—for real though, I can’t even remember what feature pulled me in. Maybe it was the built-in video editing? Then Squadcast showed up, too, but I didn’t touch it until Descript entered the scene and acquired them.
The tools kept evolving. But the reason I could keep evolving with them?
From my third episode, I had already locked in my process.
I knew my 43 steps—from prep to production to publishing.
That structure made it effortless to pivot.
Seamless to upgrade.
Natural to evolve.
Because I wasn’t building on tools. I was building on process.
And that’s the shift I think more creators, founders, and thinkers must make—especially now.
In a world where new tools drop weekly, you don’t want to anchor your growth to any single one.
You want to anchor to your way of thinking.
Your repeatable rhythm.
Your blueprint.
That’s what makes you adaptive.
That’s what makes you unstoppable.
Process is how you stay relevant without starting over.
Process is how you build movements, not just content.
Gratefully,
Edwin
P.S. Want a sneak peek at the Future Narrator framework I’ll be sharing in my upcoming book? It’s still in the works—but if you reply to this email with “FNF”, I’ll send you an early preview. Would love to get your thoughts and feedback as I shape it.