Why I Moved to Substack (and Never Looking Back)

A new home for POV, community, and content that actually connects.

There’s something I’ve been meaning to write since the start of the year.

It’s one of those “why I did this” pieces — not just for you, but for me too.
Because clarity compounds.

And I’ve realized that every time I articulate why I made a move, it deepens my conviction in what I’m building.

So here it is:

Why I moved everything to Substack.

At the beginning of this year, I left ConvertKit (now Kit) — a platform I’ve used for years to manage my newsletter. It was solid, familiar, and trusted. But it wasn’t home.

Not for the kind of content I’m creating now.
Not for the future I’m building with Future Narrator.

---

Let’s talk about community first.

When building a POV — a real one, not just a slogan — you need more than just distribution. You need connection.

Your POV is a living thing. It grows and evolves. It gets sharpened through conversation, challenged by community, and stress-tested in public. Substack isn’t just a tool—it’s a space—a digital living room, a fire circle.

It's where I write in my voice and hear the echo.
It's where comments matter. Where replies aren’t just metrics — they’re signals.
Where I can see who opened, who shared, and who read it fourteen times (you know who you are 😄).

When we say we’re building a “movement,” this is where it starts.
Not in an ad campaign. Not in a funnel.
But in a room full of people who care enough to open your letter.

---

Before I made the move, I had already built a lot.

I’d spent over a decade building and scaling a successful SaaS B2B telecom business.
I launched The Business Leadership Podcast, an award-winning show that connected with thousands of listeners.

I was also deeply involved in community-building, leading digital initiatives with Startup Canada and collaborating with entrepreneurs, founders, and creators across the country.

I had platforms.
I had credibility.
I had momentum.

But even with all that, something was missing.

The email list.

So, I built one. Separately.
Then, I launched a blog. Also separate.
And, of course, I posted to social media. But none of it was in sync.

Every part of my content ecosystem was living in its own lane — disconnected.
It made publishing feel fragmented. Sharing episodes felt clunky. Instagram posts felt disjointed from the podcast or newsletter. None of it was anchored in one place.

It looked like I was everywhere.
But it never felt like I was anywhere fully.

---

Substack is more than a newsletter.

It’s my home base now.

Everything else—the podcast, the blog, the content splinters across social media —flows from here.

A few reasons why:

• It’s my email list.

  I own it. I can download it. But I also get rich data and clean delivery, all in one place.

• It’s my blog.
  I started with WordPress. Dabbled in Medium. Considered Ghost.
  But nothing felt truly integrated.
  With Substack, I write once, and it lives on: it is beautifully formatted, easy to navigate, and built for longevity.

• It’s my podcast hub.
  Yes, I can publish audio episodes right here. Every subscriber automatically gets the update—no extra tools, no RSS wrangling.

• It’s my storytelling engine.
  From one long-form article, I can generate quote cards, AI-read narrations, shareable visuals, and social snippets—all native and aligned.

• It’s a platform that helps you grow your POV.
  With tools like chat threads, pop-ups, and paid subscriber options, Substack gives writers more ways to build authentic connections. I’m still getting my feet wet, but it’s clear this platform is built for writers, not just content marketers.

• There’s an actual community here.
  You’re not writing into the void. You’re not shouting into an algorithm. There’s an active, supportive ecosystem of other writers, thinkers, and creators here — people who are generous with feedback, encouragement, and ideas. It doesn’t feel like a silo. It feels like momentum.

• The platform keeps getting better.
  Substack keeps innovating. Whether podcasts, videos, group discussions, or new monetization tools, it’s evolving with creators in mind, not against them.

---

This move wasn’t just about tools.
It was about alignment.

Substack reflects how I think about content now — not as isolated assets but as part of a larger conversation. A living POV. A category. A movement.

I didn’t just want a newsletter platform.
I wanted a home for ideas.
A place to write in public — with purpose.

Real talk: I wish I had done this sooner.

But here we are. Still learning and experimenting.
And loving every part of it.

If you’re just joining me, welcome.
If you’ve been around since the ConvertKit days, thank you for following me here.
There’s a lot more to come.

Gratefully,
Edwin

P.S. If you’re on Substack, drop your link — I’d love to support you.

P.P.S. Thinking about starting something like this? Reply — happy to share my experience and insights.