Imagine flipping through channels, searching for something worth watching. One show grabs your attention—not just because it looks great, but because it has a story, a rhythm, a purpose.
Now, imagine if your content worked the same way.
That’s precisely what Tara McEwen, an award-winning producer and media consultant, teaches business leaders to do: think like a producer.
On this episode of The Business Leadership Podcast, we explore how structuring your content like a TV show—with themes, seasons, and an editorial calendar—can transform how your audience connects with you. Tara shares her journey from network television to helping business leaders craft their thought leadership strategy, ensuring their message isn’t just heard but remembered.
She reveals a simple yet powerful exercise for uncovering your unique thought leadership narrative, explains why many entrepreneurs get marketing and sales mixed up and introduces her ‘Produce Like a Producer’ program—a blueprint for turning your expertise into a legacy-building content strategy.
Because here’s the truth: The best brands don’t just sell. They tell unforgettable stories.
This episode is for you if you want to level up your thought leadership, structure your messaging for impact, and finally create content that resonates.
Gratefully,
Edwin
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