A Note to Self: Video is the Future, but Audio is the Heart

Embracing video-first platforms without losing the essence of podcasting

I used to think video meant staging. The right angles. The perfect lighting. A polished setup.

It turns out that’s not what works.

A recent study confirmed my feeling that video-first platforms care about authenticity, not perfection.

Research shows podcast audiences are more drawn to genuine, relatable content than high production value. It’s not about looking polished—it’s about feeling real.

Yes, a professional studio setup can make a fantastic show even better. But it’s the content and the conversation that matter—the purpose of the show, the ideas being shared, and the moments of connection that keep people coming back.

People don’t tune in for studio-quality sets. They tune in for the energy. The raw, unfiltered moments that make a podcast feel alive.

So, as I embrace this shift—bringing my podcast to YouTube and optimizing for Spotify’s video push—I remind myself: this isn’t about looking the part. It’s about showing up.

Showing up consistently and authentically and letting the content drive the experience, whether it’s on a screen or in someone’s earbuds.

But through it all, audio-first listeners still matter.

The ones who don’t need visuals. Who press play while driving, running, or working—who aren’t looking for a show, just a voice that resonates.

This shift to video is necessary, but it’s not a reinvention. The heart of podcasting doesn’t change.

This is my note to self: Lean into video. But never forget the ones who listen.

Gratefully,
Edwin

P.S. How are you approaching video-first platforms? Hit reply—I’d love to hear your take.