Building Habits and Authority
The Long-Term Power of Podcasting
Ever notice how certain voices become part of your routine?
Maybe it’s a morning news show while you make coffee. Or a podcast that keeps you company during your commute.
That’s no accident.
Great podcasts don’t just inform—they become habits. And habits build authority.
Podcasting as a Ritual
Tom Webster points out that audio is one of the few mediums that …
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